from Content
to Commerce
We connect DTC Ecommerce brands to the right influencers, with tailor-made content strategies, CTAs, and conversion rate optimization methods proven to boost revenue.
Our Ideal Client
As you may be able to tell by the name, we at PICK Branding are highly motivated to work with guitar gear brands on their DTC Ecommerce performance, but if we’re honest… it’s a close tie with prosumer AV gear brands.
Our formula works across industries, but those 2 niches are areas of particular expertise.
Track Record
Our founder, Jake Collier, has a history of growing brands.
A designer and marketer by trade with a knack for coaching, Jake grew his own startup from under $15k a month to over $60k a month within a year, and over $100k a month within 2 years, all via strategic collaboration with a single influencer. It’s now doing over $4M a year with just 4 employees, which has led to a globally distributed catalog and a flagship product used as standard PPE by SpaceX!
Since then, Jake has begun replicating his content-to-commerce strategies with an influencer matchmaking program that creates revenue engines for brands across the USA.
HOW IT WORKS
Your retainer with PICK Creative will entitle you to the following DTC Ecommerce benefits, with options to turn up the power on your revenue engine in our mid and upper tier offerings.
Base Retainer: $2200 per month
With Shopify/WooCommerce credentials, we’ll craft a set of funnels and landing pages geared toward up to 5 of your top performing products (or provide you with the images and body copy to do so yourself)
Adding you to our analytics dashboard, we’ll measure bounce, conversion, and AOV to identify opportunities for optimization, site-wide (recommended changes may include product bundling options, upsells, pop-up tweaks, and more)
PICK will pull from a mix of its network of influencers and those we can win over with cold-calling and DMs; we aim for a minimum of 20 influencers repping your brand with an outlined content strategy within 45 days of your onboarding (supporting a maximum of 50 in the base retainer rate)
PICK will provide the influencers with trackable affiliate marketing codes and UTM links, help you facilitate the kickbacks through your Ecommerce platform, and provide feedback to influencers via DMs and/or email on how to optimize their CTAs
Mid Tier: $3900 per month
Marketing & Creative Consultation is added to your retainer via an included monthly 60-minute Zoom/Google Meet call, with your or a designated rep in your organization
Heat mapping analytics are added for your home page, landing pages, and top performing PDPs
PICK will support a higher maximum of 200 influencers for your brand on TikTok and IG, also supporting your TikTok Shop strategy (through the item below)
Creator Coaching Program: your brand will now be onboarded into CCP, with the following benefits:
A task management workflow to keep creators accountable to best practices for your brand’s ideal content creation methodologies
A dedicated Slack Channel for fostering ongoing communication with your creators (you are welcome to participate!)
Upper Tier: $6500+ per month
Weekly Strategy Calls with you or your designated rep in your org
Email Lifecycle Marketing management (Mailchimp, Klaviyo, etc)
In-Depth site and email design improvement available
Support for 1500+ influencers
Creator Coaching Program Upgrade
In-Depth campaign planning
Monthly Coaching Webinars for your creators laying out campaign specifics, identifying relevant trends, offering rewards for call attendance
All-Star Creators* scouted and onboarded