After building a multi-million dollar business back in Georgia from the ground up through my marketing and branding specialties, I decided to start PICK Branding in my new beautiful hometown of Bend, Oregon. I can tell you from experience branding is about way more than a logo… so much more, I could write a book or two on the subject (actually… I am, right now).

Let me lay out the points for why PICK Me exists. It’s because the branding process for startups includes:

• Self Discovery: a brand will only be sustainable if it’s an accurate reflection of the mind and heart, both for the creator and for the target avatar. Often, personal coaching is necessary.

• Storyboarding & Vision Casting: before we start doing any design whatsoever, we need to know where your brand is going, and why.

• Market Research: we must compare the aesthetic of our most successful competitors, past versions of their logos and their overall brand image, hot trends within your main demographic, etc. We need to know there’s a market for your offering, and we need to know you’re offering something unique and profitable.

• Brand Book & Style Guide: once we’ve created the right logo, color palette, tone, and typography, we need standards to make sure our work of crafting your brand image isn’t countervened by contradictory execution. The story should be told the right way, every time.

• Post-Launch Marketing Strategy: most branding agencies stop at the previous bullet point, but at PICK Branding we want to send you out the door with the most assurance possible for your success. We even train and coach you to this end through PICK Me.