Work · Nonprofit · brand story

C.lab

A redrawn mark and a clearer story for a nonprofit serving leaders.

Role

Logo redraw, brand story and copy direction.

Scope

Mark redraw, website copy direction, brand narrative

The work

The original C was soft and pastel and disappeared at small sizes. I redrew it with a full-spectrum mosaic and a clean outline, so it holds up on dark backgrounds and in a favicon.

Story

I also shaped the website copy and the brand story so a first-time visitor understands who C.lab is for and why it exists.

C.lab: Website, near launch — Website, near launch · scroll