Work · Boutique maker · B2B brand strategy
Tuttle Guitars
Brand strategy and a dealer press kit that introduced a boutique builder to new retailers.
01
The pitch
PICK's deck for Tuttle began where every brand should: the story. Who Michael is, why he builds, and how that reaches both the guitar shop and the player. Then a moodboard, site redesign, social and paid search.
02
The work
Michael Tuttle builds guitars for players like Tim Pierce and Louis Cato. The press kit told that story to dealers in five pages: the builder, the artists, the models, and how to carry them.
